L'Oreal Paris Superior Preference Permanent Hair Color for Lightest Golden Brown

Since 1973, L'Oreal's Superior Preference has been the gold standard in permanent hair color, delivering extraordinary shine and long-lasting luminous hair color. The unique Fade-Defying Color and Shine System, which pairs a translucent gel formula with the renowned Care Supreme Conditioning treatment, is what makes Superior Preference hair color so special. The end result is beautifully crafted, long-lasting hair color with depth and dimension. With over 50 luminous shades available, you can find your own signature color.

The Superior Preference Permanent Hair Dye Kit provides gorgeous, fade-defying hair color with dimension. The kit pairs the gel hair dye formula with the Care Supreme Conditioner, which contains a Shine Serum, to help maintain color vibrancy and provide silky, shiny hair.

L'Oreal's Superior Preference hair color kits have been the gold standard in hair dyes since 1973. With over 50 shades to choose from, you can find the perfect shade for you, from luminous red to cool ash blond, to the deepest black.

L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color. From the fade-defying Superior Preference to the bold, stylish Feria, and the gray-coverage of Excellence Crème, there's an option for every hair color need.

Get beautiful, long-lasting color from L'Oréal Paris hair color, which includes permanent, semi-permanent, temporary hair color, and root cover up options. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.

L'Oreal Paris is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care, and cosmetics. Innovation is at the heart of everything we do, ensuring you always have access to the best products for your beauty needs.

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